Growth, automation, and data for Miami brands

Purpose: Get the essentials live—CRM, measurement, one integration, one high-converting landing, and one campaign—so you start capturing demand fast.

Best for: Teams in Miami launching or formalizing their stack; new HubSpot customers; businesses needing reliable tracking before scaling ads.

Outcomes we target (directional):

• Go-live in 30 days with working CRM + GA4/GTM
• +20–40% contact and follow-up rate from sequences
• Clean, auditable conversions for paid and organic

Key deliverables:

• HubSpot core: pipelines, properties, basic lead scoring, sequences, SLAs, shared inbox, ticketing (as needed), dashboards
• Measurement: GA4 + GTM events, form/commerce tracking, conversion naming standards
• 1 integration: Make.com or n8n flow (e.g., website ↔ HubSpot; HubSpot ↔ WhatsApp Cloud basic notifications)
• 1 landing page: conversion-first copy + form + thank-you page + lightweight CRO checklist
• 1 campaign: Google Ads or Meta (account structure, audiences, 2–3 testable creatives)

Week-by-week snapshot:

• Week 1: Discovery, access, KPI baseline, HubSpot foundations
• Week 2: GA4/GTM tracking, conversion taxonomy, integration blueprint
• Week 3: Landing build + QA, sequences + automations, creative setup
• Week 4: Campaign launch, QA, training, and reporting cadence

Local & SEO message (use inside the block):
“Local tracking and GBP signals for Miami-Dade out of the box—optimized for searches around Brickell, Coral Gables, Doral, Wynwood, Hialeah, and Miami Beach.”

Assumptions & limits: One brand, one domain, one workspace; up to 2 user roles configured; light data cleanup (no historical reprocessing).

Optional add-ons: Additional integrations; extra landing variants; call tracking; WhatsApp Cloud catalog templates.

Purpose: Build the engine—technical SEO, remarketing, WhatsApp Cloud flows, two business-critical integrations, and structured CRO experiments.

Best for: Teams with the basics live who need compounding growth from organic + paid, while automating follow-ups and removing manual work.

Outcomes we target (directional):

• +15–30% conversion lift on key pages (CRO + technical SEO)
• –10–25% CAC through audience strategy + measurement discipline
• Faster pipeline velocity from WhatsApp sequences and lead routing

Key deliverables:

• Technical SEO: audit + fixes for Core Web Vitals, site architecture, internal linking, schema, indexing hygiene
• Content Engine: topic clusters, briefs, and on-page optimizations aligned to Miami search intent
• Remarketing: segmented audiences, dynamic product or service remarketing (as applicable), frequency and creative testing
• WhatsApp Cloud flows: templates (lead capture, reminders, follow-ups), opt-in logic, notifications tied to pipeline stages
• 2 integrations: e.g., ERP/Inventory ↔ Shopify/HubSpot, Helpdesk ↔ CRM, or Scheduling ↔ CRM
• CRO experimentation: 2 documented A/B tests (landing or PDP/PLP), with hypothesis, metrics, and decision logs
• Reporting: GA4 explorations, channel attribution view, Looker Studio executive dashboard

30-/60-/90-day milestones:

• Day 30: SEO fixes underway, remarketing live, first WhatsApp flow, first CRO test
• Day 60: Content clusters shipping, second integration live, second CRO test
• Day 90: Organic uplift visible, CAC trending down, playbook + next-quarter roadmap

Local & SEO message:
“Miami Local SEO built in—GBP optimization, citations, and review strategy tuned for Brickell, Doral, Coral Gables, Wynwood, Hialeah, and Miami Beach searches.”

Assumptions & limits: Up to 2 locales and 1 language; 2 integrations of medium complexity; content creation scope focused on optimization + briefs (full content production optional).

Optional add-ons: Full content writing; multi-location pages; lead-to-cash analytics; server-side tagging pilot.

Purpose: Operationalize growth—full RevOps, BI/BigQuery, server-side tracking, AI bots, and sales playbooks to scale with control.

Best for: Teams with proven demand that need reliability, attribution clarity, and automation across marketing, sales, and service.

Outcomes we target (directional):

• Clear revenue attribution across channels and stages
• Lower operational overhead via automation and playbooks
• Readiness for multi-location expansion and enterprise governance

Key deliverables:

• RevOps: end-to-end pipeline design (MQL/SQL/SQO/Closed-Won), SLAs, handoffs, and lifecycle automation
• BI/BigQuery: data model, ingestion from ad platforms/CRM/eCommerce, governed Looker Studio dashboards
• Server-side tracking (sGTM): consent-aware tracking resilience for paid media and first-party analytics
• AI bots: website, WhatsApp, or voice agents with guardrails and knowledge base (RAG)
• Sales enablement: call scripts, email templates, objection handling, and reporting for manager coaching
• Compliance & governance: access policies, audit logs, backup and recovery standards

Roadmap example (4–6 months):

• Phase 1 (Weeks 1–4): RevOps blueprint, BI schema, sGTM design
• Phase 2 (Weeks 5–12): Data ingestion, dashboards, lifecycle automation, AI bot v1
• Phase 3 (Weeks 13–24): Multi-location SEO rollout, advanced attribution, AI bot training, playbooks and QA

Local & SEO message:
“Engineered for Miami-Dade expansion: multi-location SEO, location pages, and review ops tuned for Brickell, Doral, Miami Beach, Coral Gables, Hialeah, and Wynwood.”

Assumptions & limits: Up to 3 systems as data sources in BI MVP; initial AI bot in one channel (web or WhatsApp); multi-brand governance optional.

Optional add-ons: Additional data sources; advanced MMM (media mix modeling); call center integrations; multi-language SEO.