Digital Marketing for Miami hotels
Lesther Mairena
9 September, 2020
Have a continual flow of past and new guests coming to you.
Behind every great hotel, site is a successful Digital Marketing Miami strategy, targeted on hotel-centric actions to produce a steady flow of new and existing guests to grow your business in Miami. Make your life simple to continue marketing support, reliability, and care.
It is essential to have a continued presence in the hotel industry space, be responsive, active, and engaged with your market. Keep in touch with your existing trusty guests and reach out to potential customers with a genuine message that resonates with your market. Make sure you are getting the most out of your site by implementing supporting marketing techniques to increase visitation and conversions through your website.
Why is a digital marketing technique vital for hotels?
Let’s begin with 5 online customer phases of behavior.
Dreaming stage: the guest is searching for their perfect holiday, but the demand is still vague.
Planning stage: the guest know what they need, and is searching for specific prices, rooms, packages, etc.
Booking stage: The guest has picked their favorite choice and is ready to book.
Experiencing stage: The guest has a primary touchpoint experience starting at your site, and whether it ends at the booking engine or check-out depends on how you optimize their experience.
Sharing stage: If all goes perfectly, they become your advocates and shout about their amazing experience at your hotel via rave reviews, referrals, and social media posts.
It is vital to keep these 5 levels of the customers’ journey at the forefront of your digital marketing technique. Your digital marketing technique should be broken down into 3 distinctive yet interconnected categories:
- Engagement marketing
- Retention marketing
- Acquisition marketing
We will take care of this customer journey, you will be capable to set up a firm relationship with travel consumers and win the direct bookings.
There are only 4 essential areas every hotelier needs to have covered.
Hotel email marketing
Email marketing is considered one of the powerful marketing communication channels and is essential to build trust, loyalty, and brand awareness for your business. Sending beautifully crafted, amazingly worded, and visually attractive emails/newsletters in a chance to increase sales from existing and potential customers. Let your guests know about the new news, and development, specials, upcoming events, and make it simple for guests to book, to leverage great outcomes from your email marketing technique.
Essential hotel direct bookings
Be devoted to your guests and prize them when they book directly with you. Talk the best price and service to your guests to attract them to book directly on your hotel site. Be crystal clear on the incentives of direct booking. Give guests everything that they want in one location, perfect communication, a user-friendly, quick and visually attractive website that reflects the hotel experience and simple booking process.
Social media marketing
Increase your brand exposure, audience reach, visitation to your site, revenue with social media, and database growth. It is key that your social communication is focused and has a well thought out technique. From your focus market, local activities, unique promotions, dining, contextual storytelling, competitions, video footage, a clearly defined technique is a must moving forward with social media.
Essential hotel brand imagery
Delights your guests with amazing image experiences, that immerse and link them with your hotel story.
Make your brand stunning through the images and experiences showed across all internet platforms. It is essential to have top standard brand images across email, web, social, and travel websites that inspire and encourage guests to stay with you.
